Fact#1 – There are 2 billion active business pages on Facebook.

Fact#2 – In the first quarter of 2017, the ad revenue that Facebook had generated amounted to $9.16 billion.

The reason we are starting off with these is to refresh your memory about what an amazing platform Facebook serves as when it comes to advertising. Also, the revenue Facebook has generated from running ads is a testament of how much trust marketers put on this platform for their advertising efforts. Now, let us get into what it is that makes marketers trust Facebook so much, and why it has become a necessity for businesses to run their ads on Facebook in order to be successful.

It is an excellent platform to create brand awareness
When it comes to creating brand awareness, Facebook is the most powerful tool at your disposal. Using Facebook ad automation tools, you can find not just a huge pool of audience, but also the right ones who matter for your business. Facebook ads give you a great opportunity to grab the attention of your audience through visuals, generate inbound traffic, build conversations, engage people and move them through the conversion funnel. Facebook ad automation tools will help you create an ad with detailed customer targeting based on location, gender, preferences, jobs, incomes, interests, purchasing behaviour etc.

It rather cheap and has broader reach compared to conventional advertising

When compared with traditional advertising methods, advertising on Facebook is rather inexpensive. On the plus side it also gives you greater exposure by bringing you closer to a huge chunk of audience who in fact have better readiness to receive your ads. The money that you save by advertising on Facebook – you can put to better uses. The best part is you don’t just save on the ads, you also save on marketing efforts because as your ads grow in their reach and get engagement it creates more credibility for your ad as well as brand. When other people see this, they too will start engaging with you. It’s like free marketing. And it is not just about the saving, it is more about the returns you get from advertising on Facebook. If you are on a shoe string budget you can also easily exercise budget controls.

You can improve your search engine optimization
Facebook ads always run according to a relevance score and Facebook also offers you ad tools that will help you create a relevant ad which has a good score on Facebook. The plus side is that when you rank well on Facebook, you also rank well on Google’s searches which translates as better traffic coming from outside of Facebook as well which is great for your business to succeed online.

Achieving Customer Satisfaction

The best thing about selling on Facebook is that it helps you make a sale without looking like a salesperson. The casual social tone of Facebook is a great factor in boosting sales. With Facebook ad automation, you will be able to send automatic replies to comments, thank people for liking your page or ad or even answer the initial set of questions that come as customer queries instantly without keeping people waiting in a queue to reach a customer service or a sales person. All of this add up to customer satisfaction which results in brand loyalty, a referrals which are certainly great for business.

Measuring the success of your ads
Lot of marketers don’t understand how important it is to measure the success and flaws of your advertising efforts. If you are not measuring the performance of your ads, you will never know if you are doing something wrong or if a certain ad format is performing well and you need to create more along the same lines. Of the many advantages of advertising on Facebook is that when you integrate it with Facebook ad automation tools, you will be able to measure how well your ad is performing with detailed analytics. This data generated from advanced tracking methods will help you calculate the cost of your conversion rates and plan your marketing ahead.

Managing the ads on Facebook is super-easy. Facebook also helps you with highly scalable content promotion and amplifies its reach. It is also a great tool for remarketing your ads. People spend a ridiculous amount of time on Facebook. No matter what the size of your business, you cannot afford to ignore the importance of advertising on Facebook. In other words every penny you spend on Facebook advertising goes a long way in helping your business succeed online.

A manufacturing company or any other company related to large stocks transportation requires an efficient management system to manage the stocks efficiently. A small wastage of resources regularly can affect the organization in the long run. So there is a need for efficientcorporate transportation softwareto eliminate the loss incurred due to inefficient management.

The working of the app is simple, users can select the ride specifications they want and book it. The dispatcher can monitor the ride using their comprehensive panel. They are updated at every stage as the dispatch status changes. Let us look at the ways by which these apps can be useful:-

Ways by which employee transport management software can be effective

Managing the routes better
There are certain specific attributes in the route management software that assist in navigation thereby ensuring timely pickup delivery of stocks.

Route planning:

It offers to provide the quickest route for easy navigation for the drivers. The Machine Learning algorithm is based on factors like weather conditions and traffic congestions.

Vehicle-related Alerts:

The admin is alerted in case of speeding or if any other traffic violation is detected by the app.

Tracking shipments
These apps generally deal with tons of packages so it is difficult to manage and track each and every package. Once updated with the inventory of the trucks along with their number plate, it becomes simpler as a comprehensive view of all the trucks.

Tracking:

Admin can search the vehicles using their number plate or similar unique ID and get an update of the current status of the vehicle.

Alternations:

Not only these apps provide a real-time view for the users. If there is any change in the pickup or delivery location these can be communicated to the respective driver through Employee transportation management software.

More revenue
With an efficient software for managing the fleets, the goods will reach the stakeholder on time. This leads to an increase in trust among users for these services. Thereby, increasing the number of customers which leads to increase in revenue.

Scheduling:

Employee transport management software allows people to schedule goods.

Stock management:

In addition to that it has analytics & reports features which employ the Machine Learning and Artificial Intelligence algorithms and computes the areas for truckload optimization, inventory planner, and so on. Within a short span, more customers can be managed efficiently.

Conclusion:

Through new-age tracking and development, corporations can efficiently manage their inventory and gain substantial profits. The high-end employee management softwaredashboard acts as a medium to manage logistics business remotely. Get the Transport management software from reputed app development companies and manage merchandise better.

Over 90% of the population use email on a daily basis, and it is an opportunity for making money. Email is the connective tissue of the modern e-commerce landscape and building a robust emailing list is a way of building stronger relationships with your subscribers and through the provision of additional value, you can make a handsome residual income.
The modern subscriber wants to buy, without being pushed into making the buying decision and so many subscribers do not open many of the emails. In this article, we look at four ways you can make money with email marketing.

Choose Your Niche

The niche you choose can either make you or break you, so it is important that you make an informed decision. Relationships, health, and wealth are some of the top niches that continue to make money. The next bit is to choose a sub-category, which is your niche. Choose a popular niche that is exciting and vibrant for the markets today. Also, choose a niche with high competition, which is also digital friendly people are willing to pay for information.

Single Page Website

According to online stats a single page website can make as much money as those with multiple page sites. The page should be an OPT-IN page, which entices people to subscribe by giving their email addresses. This OPT-IN page is at the heart of your email marketing, and the more responsive people you have on your lists, the more money you can make.

Choose a Winning Affiliate Offer

Affiliate marketing is one of the easiest ways you can use your emailing list to make money. This takes a similar course as when you are choosing the right niche. Research widely on the best affiliate networks; review their marketing by acting as a customer at first, subscribe to their emails then read reviews of their products. Some affiliate products sell easily, and some can take weeks or months to sell a single product. Only consider the offers that will add value to your subscribers, and you will be able to create a genuine and lasting rapport with the people on your list. A good place to research your niche is clickbank, sign up for a free account, login and learn from their online University-Spark.

Create an Awesome Gift

By now, you know that collecting email addresses for an effective email marketing campaign is not a walk in the park. You will need to offer something valuable to your potential subscribers in exchange for their email address. You get better conversion rates when you offer gifts, and your list will grow exponentially. Popular gifts include workbooks, eBooks, or reports all in PDF formats as well as videos or sound files.