Why Facebook Ads Are Compulsory For Running A Successful Online Business

Fact#1 – There are 2 billion active business pages on Facebook.

Fact#2 – In the first quarter of 2017, the ad revenue that Facebook had generated amounted to $9.16 billion.

The reason we are starting off with these is to refresh your memory about what an amazing platform Facebook serves as when it comes to advertising. Also, the revenue Facebook has generated from running ads is a testament of how much trust marketers put on this platform for their advertising efforts. Now, let us get into what it is that makes marketers trust Facebook so much, and why it has become a necessity for businesses to run their ads on Facebook in order to be successful.

It is an excellent platform to create brand awareness
When it comes to creating brand awareness, Facebook is the most powerful tool at your disposal. Using Facebook ad automation tools, you can find not just a huge pool of audience, but also the right ones who matter for your business. Facebook ads give you a great opportunity to grab the attention of your audience through visuals, generate inbound traffic, build conversations, engage people and move them through the conversion funnel. Facebook ad automation tools will help you create an ad with detailed customer targeting based on location, gender, preferences, jobs, incomes, interests, purchasing behaviour etc.

It rather cheap and has broader reach compared to conventional advertising

When compared with traditional advertising methods, advertising on Facebook is rather inexpensive. On the plus side it also gives you greater exposure by bringing you closer to a huge chunk of audience who in fact have better readiness to receive your ads. The money that you save by advertising on Facebook – you can put to better uses. The best part is you don’t just save on the ads, you also save on marketing efforts because as your ads grow in their reach and get engagement it creates more credibility for your ad as well as brand. When other people see this, they too will start engaging with you. It’s like free marketing. And it is not just about the saving, it is more about the returns you get from advertising on Facebook. If you are on a shoe string budget you can also easily exercise budget controls.

You can improve your search engine optimization
Facebook ads always run according to a relevance score and Facebook also offers you ad tools that will help you create a relevant ad which has a good score on Facebook. The plus side is that when you rank well on Facebook, you also rank well on Google’s searches which translates as better traffic coming from outside of Facebook as well which is great for your business to succeed online.

Achieving Customer Satisfaction

The best thing about selling on Facebook is that it helps you make a sale without looking like a salesperson. The casual social tone of Facebook is a great factor in boosting sales. With Facebook ad automation, you will be able to send automatic replies to comments, thank people for liking your page or ad or even answer the initial set of questions that come as customer queries instantly without keeping people waiting in a queue to reach a customer service or a sales person. All of this add up to customer satisfaction which results in brand loyalty, a referrals which are certainly great for business.

Measuring the success of your ads
Lot of marketers don’t understand how important it is to measure the success and flaws of your advertising efforts. If you are not measuring the performance of your ads, you will never know if you are doing something wrong or if a certain ad format is performing well and you need to create more along the same lines. Of the many advantages of advertising on Facebook is that when you integrate it with Facebook ad automation tools, you will be able to measure how well your ad is performing with detailed analytics. This data generated from advanced tracking methods will help you calculate the cost of your conversion rates and plan your marketing ahead.

Managing the ads on Facebook is super-easy. Facebook also helps you with highly scalable content promotion and amplifies its reach. It is also a great tool for remarketing your ads. People spend a ridiculous amount of time on Facebook. No matter what the size of your business, you cannot afford to ignore the importance of advertising on Facebook. In other words every penny you spend on Facebook advertising goes a long way in helping your business succeed online.

3 Criteria To Select Conference Transcription Service

There are several conference transcription services available in market today. Some are locally listed on yellow pages while others have client-login based websites and excellent online transcription services. So with ever growing puzzle of services, here is a smart way to choose the one that matches your needs efficiently. You should stop looking at websites and listings randomly and prioritize your choices based on tangle and usable criteria such as:

Accuracy & quality:

With every kind of conference, there are different kinds of challenges. Some have multiple speakers on a stage for an event while others have a strong response from the several members in the audience. But, almost all conferences have Q & A sessions, which are most important form of audience feedback. But, they can be challenging to transcribe too. So, smart choice is to choose a tried and tested transcription services, which have proven record for conference transcription. It does not mean that you have to choose a specialist. A general service also can do a fabulous job if they have a trained staff to handle conference transcription. Therefore, here is how you identify if the company can offer the needful deliverables.

• Use free trials well.
• Ask how long they have been operational.
• Ensure number of quality checks they perform for each document.

Turnaround time:

This can be a very crucial point for two reasons. Firstly, if you organize conferences and meetings frequently, you will need accurate minutes of these conferences very quickly. So, you will need a transcription service capable of meeting your requirement. Most services deliver a transcribed document within 24 hours. If you need sooner, you will need more customised package. Alternatively, if you are organizing conferences periodically, you won’t have urgent requirement and you can use it to your advantage to get a better offer from potential vendors. Though, you need conference transcription services that can deliver a document in less than 24 hours when you need to.

Flexibility:

There are several organizations that have a predisposition to how they will receive the audio or video recording and what format they will deliver a document in. Though, there is certain flexibility involved, you need conference transcription service that is flexible enough to meet your requirements. At times, this kind of detail is discovered over a period of time. But, it is best if you are upfront about potential variables you may need than to discover it in midst of real clinch.

So, the smart way to select transcription service will be to ensure that offer the accurate transcriptions in budget and turnaround time you want. Focus on results you expect and it will be very easy to select right transcription service.

Benefits of Online Backup

Online backup, also known as cloud backup or remote backup, is a technique for backing up data that involves sending a copy of the data over a network to an off-site location. Online backup is designed to protect data from disasters such as fires, floods, and earthquakes that could destroy on-site backup solutions such as external hard drives and tape backups.

Stored Offsite: One of the major benefits of online backup is that it allows businesses to keep their data off-site in a secure location. This means that if something happens to the physical location where the data is stored, such as a flood or fire, the data will still be safe and sound. Additionally, online backup solutions are often more affordable than on-site solutions because they eliminate the need for expensive hardware.

Reduced Costs: Online backup services are often much cheaper than on-premises solutions because you don’t have to worry about the hardware and maintenance costs associated with on-premises servers. In addition, online backup services usually offer tiered pricing plans that allow you to only pay for the storage you actually use, which can further reduce costs.

Cost-Effective Disaster Recovery – In the event of a major disaster, such as a fire or flood, the cost of recovery can be astronomical. By backing up your data online, you can rest assured knowing that you can quickly and easily recover your data without breaking the bank.

Increased Efficiency: One of the biggest benefits of online backup services is increased efficiency. On-premises backups can take a long time to complete, especially if you have a lot of data. With online backup services, your data is backed up in the cloud, so there’s no need to wait for lengthy on-premises backups to finish. In addition, online backup services usually offer features like incremental backups and block-level file copying that further increase efficiency by only backing up changed files since the last backup.

Flexibility: Another benefit of online backup is that it offers more flexibility than on-site backup solutions. On-site backup solutions require businesses to have their own infrastructure in place to store and manage the backups. With online backup, businesses can take advantage of the storage and management capabilities of the service provider. This can save businesses a significant amount of money.

Easy to Use: Online backup solutions are typically very user-friendly. This means that even if you’re not particularly tech-savvy, you should be able to figure out how to use the software with minimal effort.

Versatile Storage Options: When it comes to storing your data, you shouldn’t have to choose between security and convenience. With online backup, you can store your data on a secure offsite server while still being able to access it whenever you need it.

Security: Storing data off-site might sound like a security risk but it is very secure. Online backups are typically encrypted before they’re sent to the backup destination (e.g., an encrypted hard drive or cloud storage service). That way, even if the backup destination is compromised, your data will remain safe and secure. Furthermore, most online backup providers offer multiple layers of security including firewalls, password protection and more to further protect your data. As we mentioned above, online backups are typically encrypted before they’re sent to the backup destination—making them quite secure. Furthermore, most online backup providers offer multiple layers of security (e.g., firewalls and password protection) to further protect your data.

Finally, online backup is much easier to use than on-site backup solutions. On-site backup solutions often require businesses to have IT staff who are trained in using the software and hardware. With online backup, businesses can simply log into the service and start backing up their data with a few clicks of a button.

Conclusion:

There are many benefits of online backup, including increased security, affordability, flexibility, and ease of use. If you’re looking for a reliable and affordable way to back up your data, online backup should be at the top of your list.