Why Facebook Ads Are Compulsory For Running A Successful Online Business

Fact#1 – There are 2 billion active business pages on Facebook.

Fact#2 – In the first quarter of 2017, the ad revenue that Facebook had generated amounted to $9.16 billion.

The reason we are starting off with these is to refresh your memory about what an amazing platform Facebook serves as when it comes to advertising. Also, the revenue Facebook has generated from running ads is a testament of how much trust marketers put on this platform for their advertising efforts. Now, let us get into what it is that makes marketers trust Facebook so much, and why it has become a necessity for businesses to run their ads on Facebook in order to be successful.

It is an excellent platform to create brand awareness
When it comes to creating brand awareness, Facebook is the most powerful tool at your disposal. Using Facebook ad automation tools, you can find not just a huge pool of audience, but also the right ones who matter for your business. Facebook ads give you a great opportunity to grab the attention of your audience through visuals, generate inbound traffic, build conversations, engage people and move them through the conversion funnel. Facebook ad automation tools will help you create an ad with detailed customer targeting based on location, gender, preferences, jobs, incomes, interests, purchasing behaviour etc.

It rather cheap and has broader reach compared to conventional advertising

When compared with traditional advertising methods, advertising on Facebook is rather inexpensive. On the plus side it also gives you greater exposure by bringing you closer to a huge chunk of audience who in fact have better readiness to receive your ads. The money that you save by advertising on Facebook – you can put to better uses. The best part is you don’t just save on the ads, you also save on marketing efforts because as your ads grow in their reach and get engagement it creates more credibility for your ad as well as brand. When other people see this, they too will start engaging with you. It’s like free marketing. And it is not just about the saving, it is more about the returns you get from advertising on Facebook. If you are on a shoe string budget you can also easily exercise budget controls.

You can improve your search engine optimization
Facebook ads always run according to a relevance score and Facebook also offers you ad tools that will help you create a relevant ad which has a good score on Facebook. The plus side is that when you rank well on Facebook, you also rank well on Google’s searches which translates as better traffic coming from outside of Facebook as well which is great for your business to succeed online.

Achieving Customer Satisfaction

The best thing about selling on Facebook is that it helps you make a sale without looking like a salesperson. The casual social tone of Facebook is a great factor in boosting sales. With Facebook ad automation, you will be able to send automatic replies to comments, thank people for liking your page or ad or even answer the initial set of questions that come as customer queries instantly without keeping people waiting in a queue to reach a customer service or a sales person. All of this add up to customer satisfaction which results in brand loyalty, a referrals which are certainly great for business.

Measuring the success of your ads
Lot of marketers don’t understand how important it is to measure the success and flaws of your advertising efforts. If you are not measuring the performance of your ads, you will never know if you are doing something wrong or if a certain ad format is performing well and you need to create more along the same lines. Of the many advantages of advertising on Facebook is that when you integrate it with Facebook ad automation tools, you will be able to measure how well your ad is performing with detailed analytics. This data generated from advanced tracking methods will help you calculate the cost of your conversion rates and plan your marketing ahead.

Managing the ads on Facebook is super-easy. Facebook also helps you with highly scalable content promotion and amplifies its reach. It is also a great tool for remarketing your ads. People spend a ridiculous amount of time on Facebook. No matter what the size of your business, you cannot afford to ignore the importance of advertising on Facebook. In other words every penny you spend on Facebook advertising goes a long way in helping your business succeed online.

5 Crucial Factors to Consider when You Convert your Logo into Embroidery

The process of converting your logo into embroidery is not simple and requires several steps. Some of the common challenges in the process include the following.

While converting a logo there might be a chance of the design losing some features if not done precisely.
Some images tend to get pixelated as they are enlarged; that will distort your logo.
If your logo has text, it is necessary that the text should be decipherable in the final embroidered design.
Embroidery digitization helps address these issues. Digitization is the process of digitizing your designs or logos into an embroidery machine ready format. A digital image of your logo is loaded on to an automatic embroidery machine and the design is then embroidered on the fabric.

Here are five important factors you must consider when converting your logo into an embroidered logo.

1. The Fabric

Select your fabric and stitches carefully for embroidering your logo. Heavy stitches on a delicate fabric might cost you the fabric. Another point to consider is the thickness or the density of the cloth on which the embroidered logo will be sewn out. You cannot have light stitches on a thick cloth because the stitches will not have the appropriate effect you had in mind.

2. The Design

A good digitizer will advise you on your logo design elements, which will make the logo more striking and help it stand out. The fabric is an important consideration here also. Experts usually recommend limiting the use of gradient effect in case of embroidery on corduroy or wool fabric. In such a case, the stitches will change to short stitches because these two fabrics have a protrusion effect, causing the stitches to come undone.

3. Lettering in the Logo

Any text in the logo has to be large enough for the words to be clear once the logo has been embroidered on the fabric. Ensure that the writing is large and clear enough for the digitizer to understand and replicate. Avoid pixelation of the image because that will distort the design. Increase the size of the font using a design tool like Photoshop.

4. Reduce Fine Lines and Small Areas

Small little lines of a burst of one particular hue will be lost in the embroidered design. Make sure that the colors are well balanced; this ensures that they prominently and distinctly stand out in the embroidered logo. Such a logo will certainly grab attention.

5. Work with Professionals

A professional embroidery digitizer will be able to optimize your design and ensure that no details are lost in the embroidered logo. Professionals will also advise on the best fabric for your logo. Alternatively, they will digitize the images in a customized manner so that your logo looks good on the specific fabric.

If you are looking to have your logo embroidered, powerstitch.com can help. We have been providing high quality digitizing services to clients for the past 8 years. We offer competitive rates and quick 24 hour turn around time. Browse through our design gallery online and contact us for a quick no obligation quote.

Can Your Virtual Assistant Be Hacked?

Can Your Virtual Assistant Be Hacked? Virtual Assistants 101

Almost everyone notices the benefit of using a virtual assistant. In recent years, they have become increasingly popular and can be used to provide answers to just any question you have.

They offer a wide range of benefits. And if you want them to provide an answer to a question, they’ll need to listen to your voice—an approach that has raised lots of questions about privacy. People ask if virtual assistants can be hacked, but there is more to learn.

All virtual assistants are equipped with top-level security features. But this doesn’t mean that hacking is not possible. With millions of smart devices installed in homes, they can attract hackers. And in fact, security experts say attackers can gain access to a virtual assistant by simply deploying certain tools—and it is essential that you secure yourself.

How Can a Virtual Assistant Be Hacked?
A virtual assistant is often controlled by speaking to it. And this helps the owners handle a few tasks because their assistants hear their requests and provide answers when they are asked to do something.

Unfortunately, these channels have also been leveraged by hackers. Instead of speaking directly to the technology, they use ultrasonic waves or lasers to issue voice commands from a distance.

A laser can be used by simply pointing directly at the device’s microphone, and you can issue commands. It will create small movements in the microphone’s diaphragm, which the virtual assistant will interpret as a sound. And according to research, these attacks can be carried out from several distances, up to 110 meters away. For instance, hackers may also leverage ultraviolet lasers, which can not be seen.

However, most hackers find ultrasonic waves more effective. They are usually silent, meaning that you could be around your device yet unaware that it is being accessed using ultrasonic. In addition, they can penetrate obstacles, meaning they can be performed from several distances away, traveling through physical obstacles—even outside your home. Virtual assistants can hardly identify the difference between real voice commands and ultrasonic waves.

A virtual assistant will respond with audio regardless of what you use to issue a command. Unfortunately, this is not much of a hurdle for hackers to get by. Their first command is to lower the volume.

What Can a Hacker Do With a Virtual Assistant?
The havoc that can be executed with a virtual assistant depends on what you connect your device to. If your virtual assistant is connected to your security system, hackers can leverage it to access your home. And this is, in fact, why many smart locks request PINs.

Also, if your assistant is connected to your car, attackers could use it to unlock your car security and even move your car. Hackers will leverage it to make online purchases if it is linked to your payment details.

Some virtual assistants require you to download apps using voice commands. A hacker could leverage this to download malicious apps that can help them spy on your activity or steal sensitive information.

How Can You Secure a Virtual Assistant From Hackers?
Whether you suspect unusual activity on your devices or not, protecting your virtual assistant against hackers is a very important thing to do. The methods are quite easy. But some may make your device less functional.

1. Consider Network Segmentation
Network segmentation plays a key role here, making it easy to track breaches and potential threats on your network. So what is network segmentation? It is a network security strategy that involves segmenting physical networks into different sub-networks to deliver unique security features and controls for clarity and ease of management.

Once you can subdivide your network, you can easily monitor activities in your systems, pinpoint network inefficiencies and bolster your security infrastructure. In addition, compartmentalization allows network administrators to adapt security controls with greater precision, and two ways you can implement segmentation is through physical or virtual segmentation.

Just as the name implies, physical segmentation means using dedicated hardware to create closed-off networks. With it, each network segment would require a separate internet connection, firewall, and physical hardware. This method is also known as perimeter-based segmentation.

Virtual segmentation flips the perimeter and allows the creation of numerous virtual structures for easier supervision, offering virtually similar advantages to the physical approach and distribution to prevent flaws in the system.

Network segmentation helps to enforce security policies and create boundaries between teams to prevent data breaches while also helping to enhance network traffic distribution and boosting overall performance.

2. Avoid Connecting Your Virtual Assistant to All Your Devices

Your virtual assistant is meant to assist you with various things, including controlling the lights, thermostats, and other devices. However, it would help if you connected them to only very important devices. Reconsider your decision to connect to your car and critical security devices and only opt for devices that pose less security threat in an attack.

3. Hide or Turn Off the Microphone
Hackers usually need your device’s microphone to control it with a laser. Hence, you can prevent laser-based attacks by turning off the microphone and keeping it away from windows.

Turning off your microphone isn’t always feasible, but you should consider it, especially when you are away from home. That will make it difficult for hackers to hack your systems when you are not at home.